Few aspects of our daily lives have undergone such rapid and encompassing changes as the areas of mass media and communication technology, and these technologies have quickly become an integral part of the daily classroom experience.
Given these recent changes, it is important to step back and re-evaluate our practices to ensure that these technologies are used safely, responsibly, and effectively. This is especially important in light of emerging research on the adolescent brain and the effects of media on our youth.
Recently, when parents expressed concerns about student reactions to televised media at Turkey Hill Middle School, school administrators began to take a closer look at this issue. They have said that it is time to review the policies regarding the use of television and advertising in our schools.
Parents for Responsible Advertising and Media Policy is a Lunenburg group formed to support school administrators, school committee members, and parents in gathering the data necessary to formulate up-to-date, district-wide Advertising and Media policies and practices so that we are working in the best interest of our children.
This web site is our vehicle for sharing research that influenced our thinking about the use of Channel One in school, the effects of televised media on the adolescent brain, and best practices for using televised media as a powerful educational tool.